The public good that will be investigated is “natural landscape”. The stakeholders have considered this to be an essential resource in the Dorna Valley region, due to its direct impact on the tourism sector and its indirect impact on the agro-food sector. Tourists usually visit Dorna in order to benefit from nature walks, outdoor sports and relaxation. The agro-food businesses in the region benefit from the forested mountainous environment by generating high quality food products, which are then sold to consumers who associate the Vatra Dornei brand with healthy food due to the natural landscape. All of these activities are essential parts of the local economy and its perspective for sustainable development.

Natural landscape is affected by several activities in the region, including illegal deforestation, conversion of natural pastures to farmland, as well as increased urbanization and real estate development. Such activities can be curbed if local entrepreneurs were provided with consultancy or education services which would provide knowledge regarding successful sustainable farming and forestry practices and consultancy on leveraging funding opportunities for green businesses. In addition, the provision of AES payments would help in vectoring their efforts for improving farming practices and provide a financial motivation for such activities.