The study uses a mixed method qualitative approach in order to assess the effectiveness of branded fundraising and a broader integration of local stakeholders into an already existing Geopark, to the aim of improved provision of recreation services and biodiversity of forest lands. The study maps knowledge using fuzzy cognitive mapping and carries out an impact assessment, considering  4 scenarios consisting of different funding options (current, current + fundraising, current + institutional subsidies), and different levels of participation (current, open, through LAG). The study uses 7 indicators, which assess the improvements in the proposed mechanisms against the background of the scenarios.